If you’re anything like me, the idea of starting a blog might intrigue you. Maybe you have something you’d love to write about. Maybe you have a passion project, like me. Maybe you think it would be a smart idea for your business to have a blog, but you’re not sure where to start.
Since I’ve had this blog for almost 4 months now, I thought I would share my tips, tricks, and resources.
First and foremost, I highly recommend Regina Anaejionu and her site byregina.com. She is an absolute gem, and every blog post, Instagram caption, and email is worth a read. If you’re just starting out, check out her free course Free Blog School. This course will help you setup your blog in either WordPress or Squarespace. Her information is incredibly detailed, always up to date, and understandable. I also highly recommend her course Blog Like a Mag, which is also free! Regina really cares that everyday people have access to her stellar information so take advantage!
One very important aspect of your blog is color palette. Your color palette is the series of colors you use together throughout your site. Being consistent on this helps people respect your brand. Consistent branding tells people who visit your blog that you’re professional and you take what you’re doing seriously. The best site to use for this is called Coolors.co (which I learned from Regina, of course). Coolors will allow you to look at multiple colors next to each other, which is really useful in selecting a palette. Most people have a hard time visualizing what colors look like in their heads.
Here’s a look at my color palette in the Coolors platform:
You’ll need to have some sort of header images on your blog post, and you’ll also want images for your social media posts as well. You can use Photoshop for that (and I do know Photoshop), but it’s also much easier to use apps for this. First and foremost, I recommend Canva as my favorite overall design site. It’s really easy to keep your work consistent. I also use Phonto, PicsArt, and WordSwag. Here are samples of what I do in each of these programs:
This is my logo, and it was created in Photoshop.
This is a post I made in Canva for my my Summit speaker Leah Cherry Kent. I should also say that stock images are huge for blogs. You’re often going to have an idea of an image you want to use, but you won’t be able to create it yourself. In that case, I use stock photo sites like pixabay.com (free) or stockunlimited.com.
This is a quote meme I made in Phonto for my Instagram. Podcast listeners might recognize this amazing quote from Episode 7 with coach Rosemarie Wilson of Pragmatic Coaching.
Lastly, this is an Instagram meme I made in WordSwag.
These are all great programs and sites that I highly recommend! If you want some free training on images, I highly recommend Rebecca Portsmouth over at Living Abstracts. A professional photographer, Rebecca has a great eye, and her free 5-day course easily teaches the basics.
Writing your about page is one of the hardest things you’ll do when starting your blog. Regina at byregina.com has great advice on this, and I am also a big fan of Nikki Elledge Brown who is a “communication stylist.” She has an amazing About Page “recipe” (Great way to describe it, right!?!) that I highly recommend. Check it out.
And there you have it! These are some of the most important steps I have taken and things I have learned in the past few months of blogging. What do you think? Might you be interested in starting a blog?