The Notable Woman is proud to present the Super U Summit, 30 empowering women speakers over 10 days.

In this Super U Summit Talk, content strategist Erin Ollila gives us her Unpopular Opinion: Content Strategy Is Not A One-Size-Fits-All Approach.

Erin Ollila is a content strategist who believes in the power of words and how a message can inform – and even transform – its intended audience. Her work can be found all over the internet and in print. She works with big brands (think: Fortune 100) and small businesses (as in: solopreneurs). Erin is a geek for SEO and using stories to motivate sales. She graduated from Fairfield University with an MFA in Creative Writing.
Come join her and hundreds of other smart entrepreneurs to talk all things content at or visit her professional website over at
You’ve seen the sponsored posts. You’ve been on the webinars. You’ve been preached to and sold to and spoken at about the RIGHT way to approach content marketing.
You likely followed as much of that advice as you could, bought some of the programs, or hired VAs to implement these “perfect” strategies for attracting an audience.
I’m gonna do it, folks: I’m calling BULLSHIZZZZ on the claim that there’s a one-size-fits-all approach to content marketing. What works for one person may not neccessarily work for another. As in: what worked for your biz bestie or I-Wanna-Be-Them Infopreneur Crushes WILL NOT NECESSARILY WORK FOR YOU.
Don’t fret. Seriously – THERE IS NO NEED TO BE CONCERNED. We’re going to chat about content strategies and learning how to pick the right-for-you approach.

Erin’s free gift for you is “The Itty Bitty Mini Content Audit.”

Erin’s sure you put a ton of effort into the content on your website. But are YOU sure it’s working as intended?
Are you attracting the perfect-for-you clients and customers? Do you feel confident when you share your link with leads or colleagues? It’s time to take charge of how you’re presenting yourself online — and especially on your very own personal stomping ground. This quick-vision audit will offer you three suggestions you can implement to make sure your website is performing the best it possibly can for you. Your tips may include both items that need to be fixed and encouragement on what to do more of. Whatcha waiting for? Get your free audit right now!

Please join us by clicking on the link below, which will take you to Erin’s video in the Society for Notable Women Facebook group. (You must join the group to see the video.)

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